SUBSPAL • PRODUCT DESIGN
Developing a concept for a subscription management app
Subspal is a conceptual project imagining how we could help people better manage their subscription services and gain greater control over their finances.
PERSONAL CONTRIBUTIONS
Project brief analysis
Competitor analysis
Ideation
Project roadmapping
Design direction
Content structure and information architecture
Wireframing
Interaction design
Prototyping
THE PROBLEM
Nobody knows how much they are spending
Payments are fragmented and scattered throughout the month and across different cards and payment platforms. It’s impossible to keep track of them.
Nobody knows what they are spending it on
Many customers are still paying for subscriptions they’d forgotten about. Wasting money hurts, and when you’ve been burned, you try to take steps to ensure it never happens again.
Free trials are a hassle to manage
They’re hard to cancel, assuming you remember to do it in the first place. Otherwise, you end up paying. So a trial is often not worth it unless you’re pretty sure about the service and confident you’ll keep using it.
Subspal’s look and feel creates a welcoming atmosphere through personable human imagery and a warm colour palette. Bold Supermarine is complemented by various shades of lilac, creating an aesthetic that feels both inviting and modern. The PP Editorial typeface elevates the overall design, while Stabil Grotesk adds a sense of reliability and confidence.
The app’s homepage gives users key insights into their recent subscription spending, reminders about upcoming transactions and an easy way to search through their transaction history.
Unlike most subscription management apps, Subspal lets users consolidate all their subscriptions, both digital and physical, in one convenient place. Users can easily filter, manage and cancel individual subscriptions, as well as sync new subscriptions directly from their bank account through a secure connection. The app also allows users to set reminders for trial expirations, eliminating the hassle of remembering to cancel trials.
Before subscriptions renew, the app checks in with users to confirm whether they’d like to continue with their existing subscriptions. Subspal’s AI assistant, Pal, can also quickly answer questions and provide instant calculations of the user’s projected subscription spend for the upcoming month.