E-COMMERCE
Reimagining British high-street fashion
NEW LOOK
Found in 1969, New Look aims to understand the transformative power of a really great outfit, and takes it’s feel-good mission seriously. New Looks aspires to be the go-to destination for fashion that makes their customer feel like their very best self, whenever, wherever.
Homepage desktop designs
Back in 2022, I joined New Look to help them with their rebrand and digital transformation. As a member of the product design team, I was responsible for designing a key set of landing page components as well as imagining some digital collaterals while digitally positioning New Look’s newly defined brand principles.
PERSONAL CONTRIBUTIONS
Business requirement gathering
Stakeholder interviews
Customer surveys
Competitor analysis
Ideation & workshopping
Wireframing
Interaction design
Design documentation
Visual design
Homepage desktop designs
Homepage mobile designs
Brand application for digital collateral
Sale landing page desktop designs
Sale landing page desktop designs
Sale landing page mobile designs
Component documentation example
Brand application for digital collateral