Get to know me

Hi, I'm Ieva (also known as Eve). I've spent the last nine years working as a designer across a variety of industries and businesses, and I've recently gone freelance to bring that experience to a wider range of projects. Along the way I've moved between product design, UX/UI, branding, illustration, and photography depending on what the work needed. I like not being boxed into one discipline, since it means I can bring a wider set of skills to every creative brief I take on.

Outside of client work, you'll usually find me with my hands busy: reading, knitting, painting, or crocheting. I'm also building my own handmade jewellery brand, setsuna. It lets me put my whole skillset to use, from design and branding to photography and e-commerce. It's also where I keep growing as a creative.

Your business is more than just a logo. It's your brand identity, vision, and strategy that set you apart from the competition. Whether it's a thoughtfully designed digital product, a considered piece of photography, or an illustration with a point of view, great creative work is what builds lasting relationships with your customers. That's where I come in - bringing product design, branding, and visual storytelling together to create work that stands the test of time.

WHY WORK WITH ME?

SKILLS & SERVICES

    • Brand audit

    • Brand/product positioning

    • Business requirement gathering

    • Market research

    • User research

    • Art direction

    • Visual brand identity

    • Creative/design consulting

    • User experience design

    • UI & interaction design

    • Design systems

    • Prototyping

    • Artworking

    • Editorial & print design

    • Existing content audit

    • Illustration

    • Photography direction & planning

    • Photography (shooting & retouching)

    • Digital marketing templates

    • Site build (Squarespace, Shopify, AI tools, or dev handover)

    • Social media templates

What’s my creative approach?

RESEARCH

Every project starts with understanding - the brief, the audience, and the story behind it. From stakeholder interviews and competitor analysis to mood-boarding and reference gathering, research shapes the direction before a single pixel, image, or mark is made.

CRAFT & EXPERIMENTATION

Whether I'm designing an interface, shooting a photograph, or sketching an illustration, my process is iterative by nature - I sketch, prototype, test, and refine until the work feels right. I also bring AI tooling into this process where it adds value, using it to speed up exploration, generate early concepts, or handle repetitive tasks - always with intention, never as a shortcut for judgement.

COLLABORATION

Great work rarely happens in isolation. I value the exchange of ideas, feedback from diverse stakeholders, and working as one unified team toward a shared goal - with transparency throughout the process as the key to outcomes that meet and exceed expectations.

  • "Ieva brings a level of creative vision and passion for UI and beautiful digital experiences that I haven’t encountered before. She has an exceptional ability to think beyond the immediate brief, combining future-focused thinking with a deep understanding of brand to transform and elevate digital experiences. During our time working together, Ieva consistently pushed us to think bigger about what our website and brand could become. She has a real talent for translating ambitious ideas into thoughtful, considered design, while maintaining an incredible attention to detail. What sets Ieva apart is her ability to see possibilities that others might not yet see, and then bring those possibilities to life. She would be an incredible asset to any team or organisation looking to build distinctive, beautiful and forward-thinking digital experiences."

    Aida, Senior Product Manager @ Wolf & Badger and Former Line Manager

  • "Ieva is genuinely detail-oriented. She gets into the data and the customer pain points before she designs anything, so the work solves the actual problem rather than just looking good (they're also brand aligned). Her Figma files are well organised and easy to follow, which makes handover painless. Straightforward to work with and the thinking holds up."

    Maddie, Growth Marketing Lead @ Mother Root

  • "Ieva is a visually sharp designer with a steady stream of great ideas. And she's fast, turning strong work around quickly without cutting corners. As her manager, I could always count on her to take ownership and push ideas further. All this while being truly generous with her time, thoughts and ideas with everyone around her. She'll make your team better."

    Petter, Principle Product Designer @ 11:FS and a Former Line Manager