Get to know me

Hi, I'm Ieva (also known as Eve). I've spent the last nine years working as a designer across a variety of industries and businesses, and I've recently gone freelance to bring that experience to a wider range of projects. Along the way I've moved between product design, UX/UI, branding, illustration, and photography depending on what the work needed. I like not being boxed into one discipline, since it means I can bring a wider set of skills to every creative brief I take on.

Outside of client work, you'll usually find me with my hands busy: reading, knitting, painting, or crocheting. I'm also building my own handmade jewellery brand, setsuna. It lets me put my whole skillset to use, from design and branding to photography and e-commerce. It's also where I keep growing as a creative.

Your business is more than just a logo. It's your brand identity, vision, and strategy that set you apart from the competition. Whether it's a thoughtfully designed digital product, a considered piece of photography, or an illustration with a point of view, great creative work is what builds lasting relationships with your customers. That's where I come in - bringing product design, branding, and visual storytelling together to create work that stands the test of time.

WHY WORK WITH ME?

SKILLS & SERVICES

    • Brand audit

    • Brand/product positioning

    • Business requirement gathering

    • Market research

    • User research

    • Art direction

    • Visual brand identity

    • Creative/design consulting

    • User experience design

    • UI & interaction design

    • Design systems

    • Prototyping

    • Artworking

    • Editorial & print design

    • Existing content audit

    • Illustration

    • Photography direction & planning

    • Photography (shooting & retouching)

    • Digital marketing templates

    • Site build (Squarespace, Shopify, AI tools, or dev handover)

    • Social media templates

What’s my creative approach?

RESEARCH

Every project starts with understanding - the brief, the audience, and the story behind it. From stakeholder interviews and competitor analysis to mood-boarding and reference gathering, research shapes the direction before a single pixel, image, or mark is made.

CRAFT & EXPERIMENTATION

Whether I'm designing an interface, shooting a photograph, or sketching an illustration, my process is iterative by nature - I sketch, prototype, test, and refine until the work feels right. I also bring AI tooling into this process where it adds value, using it to speed up exploration, generate early concepts, or handle repetitive tasks - always with intention, never as a shortcut for judgement.

COLLABORATION

Great work rarely happens in isolation. I value the exchange of ideas, feedback from diverse stakeholders, and working as one unified team toward a shared goal - with transparency throughout the process as the key to outcomes that meet and exceed expectations.