L’COUTURE • UX/UI
Bringing L’Couture’s luxury brand ethos online
L’Couture is a Dubai-based activewear brand that aims to empower women through luxurious, reliable and refined wardrobe staples. Its diverse range is designed for women seeking on-trend styles with an unmatched fit, helping them walk, run and stretch their way through life with understated confidence.
Homepage desktop designs
L’Couture came to Underwaterpistol looking to fully redesign their website. As a UX/UI Designer at UWP, I was asked to lead the design phase, creating a minimalist, future-proof site that evokes a sense of aspiration. Alongside the full site design, I also developed a new photography direction that allowed the products to shine and speak for themselves.
Arches were introduced as a graphic design element, inspired by the interiors of L’Couture’s boutiques. New content areas were also created to give the brand space to communicate its ethos.
*All images chosen are used as inspirational placeholders to set the overall look and feel and I do not own or claim any of the image rights.
PERSONAL CONTRIBUTIONS
Business requirement gathering
Competitor analysis
Design direction
Photography direction
Style guide design
Wireframing
Responsive user interface design
Homepage desktop designs
Homepage mobile designs
Homepage desktop designs
Homepage mobile designs
Product listing page desktop designs
Product listing page desktop designs
Product description page mobile designs