E-COMMERCE
Bringing L’Couture’s luxury brand ethos online
L’COUTURE
L’Couture is a Dubai based activewear brand that aims to empower all women via luxurious, reliable and perfected wardrobe staples. Their products are diverse and for women who seek on-trend styles with an un-matched fit, to help them walk, run, and stretch their way through life with understated confidence.
Homepage desktop designs
L’Couture came to Underwaterpistol looking to fully redesign their site. As a UX/UI designer at UWP, I was asked to own the design phase for a minimalist and future-proof site which creates a sense aspiration. As well as the full site design, I also provided the client with the new photography direction which allowed the product to shine and speak for itself. Arches were chosen as a graphic design element to represent the interior at L’Couture’s boutiques. New content areas were created in order to give the brand a space to speak about their ethos.
*All images chosen are used as inspirational placeholders to set the overall look and feel and I do not own or claim any of the image rights.
PERSONAL CONTRIBUTIONS
Business requirement gathering
Competitor analysis
Design direction
Photography direction
Style guide design
Wireframing
Responsive user interface design
Homepage desktop designs
Homepage mobile designs
Homepage desktop designs
Homepage mobile designs
Product listing page desktop designs
Product listing page desktop designs
Product description page mobile designs