NON-PROFIT
Empowering individuals with tools that give back to their local community
I was tasked with designing a web-based, mobile-first experience that helps users discover and join local events on social causes, volunteering opportunities and sustainable practices. The brief required me to develop the product concept entirely from scratch.
Project brief analysis
Problem space analysis
Competitor analysis
Branding
Product feature ideation
Content ideation
Copywriting
Information architecture
Wireframing
User interface design
User experiece design
PERSONAL CONTRIBUTIONS
THE PROBLEM
Difficulty discovering relevant opportunities
Users struggle to find volunteering opportunities that are local, accessible, and aligned with their interests, skills, and availability due to fragmented information and a lack of personalisation.
Unclear and high-friction participation journey
Confusing sign-up processes, unclear role expectations, and limited transparency around legitimacy and impact create uncertainty and discourage users from taking local action.
Limited long-term engagement and impact
Volunteering is often framed as a one-off activity, with few opportunities for ongoing involvement, community connection, or visibility into meaningful, sustainable impact.
Summary of the competitor audit across key platforms, including Eventbrite, Meetup, Nextdoor, and Idealist.
A selection of ideas generated during product feature ideation.
Key platform opportunities identified through problem space analysis, competitor research, and product feature ideation.
Neighborly empowers individuals to discover and connect with local events that create meaningful social impact. By offering a diverse range of community-led initiatives and personalised recommendations tailored to each user’s interests, Neighborly makes it easier to get involved and give back.
The top of the homepage highlights Neighborly’s mission and showcases the positive impact already made within local communities, reinforcing trust and inspiring action.
Neighborly is more than just an events platform – it’s a vibrant, dynamic community built on shared values and a collective drive to create social impact. Beyond discovering and attending events, users have the opportunity to connect with like-minded individuals who share their passions for positive change. They can join a variety of groups based on interests, causes, or local initiatives, where they can collaborate, share ideas, and take part in grassroots efforts.
Neighborly incentivises participation in community events by rewarding users with points and badges. These rewards can be redeemed for exclusive offers from retail partners, festivals, and other local businesses.
At Neighborly, event verification is a top priority to ensure that every listing is authentic, trustworthy, and aligned with their mission to create positive social impact. Each event is carefully reviewed to confirm its legitimacy, relevance, and alignment with community values. The team works directly with event organisers and trusted partners to ensure all events meet their quality standards.
They also encourage user feedback, allowing the community to rate and share experiences, helping Neighborly maintain a transparent platform. Whether attending or hosting, you can trust that Neighborly’s verified events offer meaningful, impactful opportunities to connect and make a difference.
This organisation takes pride in being a thought leader in the realm of community engagement and social impact. Through its carefully curated educational content, Neighborly empowers users with valuable insights, resources, and expert perspectives that inspire informed action. From articles and workshops to webinars and guides, the platform is committed to providing users with the tools and knowledge they need to make a lasting difference in their communities.