Concepting a new website for an ethical fashion brand

House of Sunny is a personal e-commerce design concept project reimagining and modernising the brand’s online shopping experience. These concept designs aim to bring together the brand’s youthful, fun and retro aesthetic which can be seen across their ready-to-wear collections. The typography and colour scheme was carefully considered in order to reflect brand’s overall look and feel. Attention to detail was paid by adding in playfulness to product cards and call to actions. Hotspots were mocked up, so the products could be shopped straight through lifestyle imagery.