Concepting a new website for an ethical fashion brand

House of Sunny is a personal e-commerce design concept project, reimagining and modernising the brand’s online shopping experience. These concept designs aim to bring together the brand’s youthful, fun and retro aesthetic, reflected across its ready-to-wear collections.

The typography and colour scheme were carefully considered to reflect the brand’s overall look and feel, while attention to detail was paid to adding playful touches to product cards and calls to action. Hotspots were also mocked up, allowing products to be shopped directly through lifestyle imagery.