E-COMMERCE
Delivering an e-comm site for a skincare brand
TRANSFORMULAS
Transformulas is a skincare brand selling products that give instant visible results and long-term benefits. From anti-ageing creams that help rejuvenate and restore skin's natural youthfulness and glow to powerful instant skin fixers that also deliver long-term skin benefits, Transformulas has the solution to all skin care needs.
Homepage desktop designs
Transformulas came to UWP with a site redesign and rebuild request. However, due to short deadline and smaller budget, they chose to work around a pre-purchased Shopify theme. I was asked to own the project and deliver Homepage and Product Page designs that would follow their existent branding guidelines and align with Shopify theme’s technical capabilities. The client has also requested for Wishlist and Product Reviews functionalities to be implemented into the design. Photography direction was provided to set the overall look and feel.
*Designs contain some placeholder images which were borrowed online for design direction purposes. I do not own or claim any of the image rights.
PERSONAL CONTRIBUTIONS
Photography direction
Design direction
Wireframing
UX best practice application
Responsive user interface design
Handover to development
Homepage desktop designs
Homepage mobile designs
Homepage desktop designs
Homepage mobile designs
Product detail page desktop designs