Capturing the feeling of a London summer

When concepting and shooting the setsuna Everyday Joys collection summer campaign, I wanted to capture the feeling of a slow, carefree London summer afternoon. The kind of day spent in the park with friends, where there’s nowhere you need to be and the smallest moments feel worth remembering.

The aim was for the jewellery to blend naturally into the setting and feel like part of the day. The visual direction focused on warm natural light, understated styling and candid compositions, creating a sense of intimacy and ease while keeping the jewellery at the centre of the imagery.